Grayling Properties
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Grayling Properties
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Brand design for a new residential development company that aims to focus on Georgian properties across Dublin, Cork and Limerick.

I worked closely with the team at Ball&Socket in the naming of this brand, and while intrigued by the proposal to rejuvinate these properties, we explored the idea of rebirth - the phoenix, the triple spiral, butterflies, the lotus, and the sakura, for example.

There was something interesting about butterflies. They are a symbol of rebirth (caterpillar to butterfly), they roost together at night for safety (tenants coming home in the evening), feature some really unique colours and patterns (similar to the various types of buildings), and those native to Ireland have some really interesting names, one of which is the Grayling.

The brand was initially treated typographically, but I was keen to produce a mark that represented the Grayling. After studying the anatomy of a butterfly very closely, I was able to present the Grayling in it's most simplest form.

Below are some of the brand applications, from interior to exterior, welcome collateral and online presence.

Brand design for a new residential development company that aims to focus on Georgian properties across Dublin, Cork and Limerick.

I worked closely with the team at Ball&Socket in the naming of this brand, and while intrigued by the proposal to rejuvinate these properties, we explored the idea of rebirth - the phoenix, the triple spiral, butterflies, the lotus, and the sakura, for example.

There was something interesting about butterflies. They are a symbol of rebirth (caterpillar to butterfly), they roost together at night for safety (tenants coming home in the evening), feature some really unique colours and patterns (similar to the various types of buildings), and those native to Ireland have some really interesting names, one of which is the Grayling.

The brand was initially treated typographically, but I was keen to produce a mark that represented the Grayling. After studying the anatomy of a butterfly very closely, I was able to present the Grayling in it's most simplest form.

Below are some of the brand applications, from interior to exterior, welcome collateral and online presence.

Grayling-Properties-02-01
Greyling Properties Colour-02
Interior-Moodboard
Grayling-Homes_Exterior_4
Bike-Stand_2
Bike-Stand_2.1
Seed-Pack-Stages
Seeds_2
Grayling-Properties_Cards

Other work
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Other work
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© Ryan Kavanagh 2019